For a number of years, we have been producing blogs, videos, interviews and guides from business, accounting, legal and insolvency professionals. The pieces draw on their experience dealing with business challenges and opportunities; on restructuring; on protecting value; on making the tough call when the time comes.
The time has come! How much my own business has changed over the last few weeks! They often say work is what you do, not where you go. Now I canāt go to work, but Iām working longer hours, at home, and Iām incredibly busy fielding and directing enquiries from business owners and their staff.
Iāve also sat down, turned to the guides we produce and followed the advice, thinking about my own business. Practice what you preach! Am I delivering for my clients? Some have revisited their own budgets and have laid off staff ā so even though they like my service, when looking at simple return on investment with limited cash, Iāve lost their business.
To help other business owners, weāve turned our recent articles into this e-book. I hope they provide direction and counsel to you as they have to me.
Read this Business āPlaybookā to form you own view of what to do. There is a fair bit of crossover between articles, but weāve published these pieces āas isā. Why? Because we released them while the crisis unfolded. The advice rings true, and it is worth hearing from different voices.
In the current pandemic business freeze, many operators are both confused about the future of their livelihood and also dealing with the technical requirements of a multitude of support packages offered by governments. Government support is welcome, if you can get it, and we have included some links in this document to various schemes nationally and by state (as at 17 April 2020).
Many business people have seen years of work vanish in weeks. For others, this crisis forces us to rethink our strategies. I hope youāll find value in this document as you ask yourself questions like āwhat am I able to save?ā or āwhat can I keep doingā, and critically, āwhat needs to changeā?
Iād like to acknowledge the help of the members of thesolvers.com.au, the assistance of Insolve and members of The Insolve Panel, and Solicitor Dean Alexander for providing their insights. Also, thank you to Hazel Key of Hazel Key Inc and James Flaherty of Social Beast for their help in creating this e-Book and for their ongoing support.
