The Pandemic Business Playbook

A quick cheat sheet for business on what to do to survive the economic freeze
A frozen window covered with frost

For a number of years, we have been producing blogs, videos, interviews and guides from business, accounting, legal and insolvency professionals. The pieces draw on their experience dealing with business challenges and opportunities; on restructuring; on protecting value; on making the tough call when the time comes.

The time has come! How much my own business has changed over the last few weeks! They often say work is what you do, not where you go. Now I can’t go to work, but I’m working longer hours, at home, and I’m incredibly busy fielding and directing enquiries from business owners and their staff.

I’ve also sat down, turned to the guides we produce and followed the advice, thinking about my own business. Practice what you preach! Am I delivering for my clients? Some have revisited their own budgets and have laid off staff – so even though they like my service, when looking at simple return on investment with limited cash, I’ve lost their business.

To help other business owners, we’ve turned our recent articles into this e-book. I hope they provide direction and counsel to you as they have to me.

Read this Business “Playbook” to form you own view of what to do. There is a fair bit of crossover between articles, but we’ve published these pieces ‘as is’. Why? Because we released them while the crisis unfolded. The advice rings true, and it is worth hearing from different voices.

In the current pandemic business freeze, many operators are both confused about the future of their livelihood and also dealing with the technical requirements of a multitude of support packages offered by governments. Government support is welcome, if you can get it, and we have included some links in this document to various schemes nationally and by state (as at 17 April 2020).

Many business people have seen years of work vanish in weeks. For others, this crisis forces us to rethink our strategies. I hope you’ll find value in this document as you ask yourself questions like ‘what am I able to save?’ or ‘what can I keep doing’, and critically, ‘what needs to change’?

I’d like to acknowledge the help of the members of, the assistance of Insolve and members of The Insolve Panel, and Solicitor Dean Alexander for providing their insights. Also, thank you to Hazel Key of Hazel Key Inc and James Flaherty of Social Beast for their help in creating this e-Book and for their ongoing support.

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Any or all of these reasons for business owners with a Pty Ltd company who:

  • have closed or are likely to close their business without any money left 
  • cannot afford $15,000 but want to place their company into liquidation  
  • want to do the right thing and inform their creditors properly about the business closing down 
  • want to draw a line in the sand so they can get on with their future.

If you have personal assets you want to protect, like a family home or director’s guarantees, this may not be for you, but you should ask us.

Cheryl Stainsby

Cheryl is a Director’s Advocate specialising in Crisis Management; Business Health Checks, Asset Protection and Exit Strategy  Find out more or Email Cheryl.

Niall Coburn

Niall Coburn

Niall is a Litigator, Prosecutor and Corporate Investigator. Find out more or Email Niall.

Bruce Pasetti portrait photo

Bruce Pasetti

Bruce Pasetti is the ‘go-to’ for actions for Windup (or to defend companies and directors against similar actions). Bruce is a Solicitor with over 20 years legal and specialist Insolvency experience. Find our more or Email Bruce.

Stuart Craig

Stuart is a Business Transformation Specialist and Certified Practicing Accountant, specialising in business turnaround and restructure, business management and business ownership transfer. Find out more or Email Stuart.

James Flaherty

James Flaherty

James is a business consultant and accountant. He specialises in sales and marketing for the business and finance sectors. Find out more or Email James.


Ginette Muller

Ginette is a Business Crisis Advisor and Accountant specialising in Safe Harbour, refinancing, litigation funding, restructure and business crisis advice. Find out more or  Email Ginette.