Brand, Marketing & Business Advisor


Steve Felkin

FRACTIONAL CMO

Photo by Vitaly Gariev on Unsplash

Strategic thinking and practical execution

Steve Felkin is a seasoned brand, marketing and business strategist helping companies unlock growth by turning their brand into a strategic business tool. See Steve interviewed

With deep experience working with both emerging and established organisations across Australia, Steve partners with leadership teams to shape value-driven approaches that enhance market position, build credibility, and accelerate meaningful commercial outcomes.

In his role as a Fractional CMO and Brand Strategist he works with businesses to:

Steve Felkin
Steve Felkin

“Tactical marketing has it’s place, but you need to have a strategy in place first, because if you haven’t you’ll just be heading faster and faster towards the wrong destination.”  

Strategic Advisor & Facilitator

Steve has contributed strategic insight to businesses across multiple sectors — from start-ups to mid-size organisations — helping leaders make confident decisions about positioning, messaging and growth priorities.  

 

Photo by Redd Francisco on Unsplash
Photo by Redd Francisco on Unsplash

Corporate and International Experience

Prior experience includes strategic roles with major domestic and international brands where he led initiatives in sales, marketing and business development, and contributed to organisational growth and competitive expansion.

Boards, Affiliations and Community

Steve is a seasoned facilitator and advisor, known for bringing clarity and rigour to complex business challenges. He has held board and advisory roles that broaden his strategic perspective and deepen his understanding of enterprise-level decision making.  

Photo by Redd Francisco on Unsplash

Insights and Thought Leadership

Steve regularly shares ideas and reflections about brand, marketing and business strategy on LinkedIn focusing on how strategic consistency and authenticity in brand development significantly impacts business success.

Steve Felkin Interviewed

Why are business owners hesitant about seeking strategic advice?

What's the difference between marketing strategy and marketing tactics?

How can you help business owners find out what problems they may be facing?

Do you keep business owners accountable?

Any or all of these reasons for business owners with a Pty Ltd company who:

  • have closed or are likely to close their business without any money left 
  • cannot afford $15,000 but want to place their company into liquidation  
  • want to do the right thing and inform their creditors properly about the business closing down 
  • want to draw a line in the sand so they can get on with their future.

If you have personal assets you want to protect, like a family home or director’s guarantees, this may not be for you, but you should ask us.