Business Crisis Management & Recovery and Director's Advocate

Cheryl Stainsby

CRISIS MANAGEMENT

CRISIS RECOVERY

BUSINESS HEALTH CHECK

A Business Health Check is often a useful place to start when looking at how you’re going. Cheryl examines your business, unearths the problems (you’ll likely know some of them) and works with you to find solutions. See Cheryl Stainsby interviewed

Commercially-minded and a straight-talker, you’ll find her determined, reassuring and solutions focused. She’ll be beside you all the way. 

The Business Health Checker

Cheryl is a smart, experienced business strategist who cares about her clients. She takes the time to understand their challenges and helps them find practical solutions that actually work.

With over 20 years of experience, Cheryl has helped many everyday people get through difficult times, learn from their mistakes, and grow stronger businesses.

Tune in to her Real Life Podcast Series, where she shares honest stories, helpful tips, and real-world advice for small business owners.

Cheryl Stainsby
Cheryl Stainsby

“A Quote from Cheryl Stainsby. ” 

Asset Protection & Business Exit Strategy

Financial crisis and business stress show you who your friends really are. So often a ‘loyal’ employee, client or business advisor will cut you loose when it looks like it’s all going down. An honest liquidator can’t be your friend. And what are the motives of the lawyers?

If you’re facing the risk of business wind-up or liquidation you’re in very safe hands with Cheryl.

Cheryl Stainsby is the person you should seek-out to be on your side. She fights your corner. She ensures your rights and needs are promoted, arguing your case with relentless energy. She has seen it all, knows what to expect and is by your side.

Finding the right people – professionals you can trust – is important at a time of crisis. Cheryl will handle this for you – connecting you with only the people you genuinely need.

If  you’re concerned, don’t wait, contact Cheryl now. Your initial phone consultation is free and without obligation.

Cheryl Stainsby Interviewed

So what are Cheryl’s tips to find a way forward? Listen in on Cheryl’s insights in this series of 5 minute podcasts with James Flaherty (there’s a new topic each week). The message – a struggling business can cost you more than just money.

What is a Director's Advocate? ​

Cheryl provides expert advocacy, practical guidance, and compassionate counseling to ease the emotional and practical impacts on everyone involved from changing schools to family relocations.

Why contact a Director's Advocate?

Cheryl describes the Director’s Advocate role as central management: providing emotional support while coordinating accountants, lawyers, valuers, and finance brokers to align strategies and avoid conflicts that derail asset retention.

She outsources expertise but ensures unified action for optimal outcomes in insolvency.

What questions do you first ask a business owner?

Her initial questions for distressed business owners: identifying the biggest issue, like tax debts or creditor lawsuits, business structure (company or sole trader), longevity, and a quick history overview.

This assessment determines if help is needed and wanted, filtering those truly seeking solutions.

Any or all of these reasons for business owners with a Pty Ltd company who:

  • have closed or are likely to close their business without any money left 
  • cannot afford $15,000 but want to place their company into liquidation  
  • want to do the right thing and inform their creditors properly about the business closing down 
  • want to draw a line in the sand so they can get on with their future.

If you have personal assets you want to protect, like a family home or director’s guarantees, this may not be for you, but you should ask us.